My skim-reading skills meant that I read the word "positive" immediately after reading "warm", which may have influenced my response. No idea how to measure that though.
As for measuring other influences, standard research stuff - multiple option order/multiple group, vary the line break, relative font size, eyetracking blah blah blah. If I was that interested in the detail I certainly wouldn't do it via a web browser where many of these things are out of control (unless you take the user's preferred settings as another variable). Or if you hard code the formatting. Argh, it goes on.
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(hmmm, anchor-point.)
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As for measuring other influences, standard research stuff - multiple option order/multiple group, vary the line break, relative font size, eyetracking blah blah blah. If I was that interested in the detail I certainly wouldn't do it via a web browser where many of these things are out of control (unless you take the user's preferred settings as another variable). Or if you hard code the formatting. Argh, it goes on.
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